Advertise With Us

Every day rockhounds with a casual interest, to seasoned professionals in the fields related to rockhounding and lapidary, participate in our community, through print and online avenues. Everyone has a seat at the table and is welcome to participate.

With that, our approach to supporting advertisers is the same. Whether your business is small, large, online-only, brick-and-mortar, event-based, or perhaps you are part of a mineral club interested in promoting an upcoming show, we work with you to understand your goals and needs, and create a tailored, innovative, and engaging promotional strategy. There are options and opportunities for all budgets.

Our advertising executive is Tracy Alvarez, a seasoned sales professional with more than 25 years of experience. She thinks outside-the-box, understands and appreciates tradition, and is always on the lookout for newly developed avenues to promote businesses.

Tracy can be reached via:


Phone: 972-490-5212

Below are our advertising materials, including the 2020 Media Kit, Digital Advertising, the quarterly Tools of the Trade special section, and the limited-edition Illustrious Opals digital series.

2020 Rock & Gem Media Kit
Tools of the Trade
Illustrious Opals Series
2020 Digital Rate Card